Jelena Aleksic is a 30-year-old fashion designer from Zagreb, Croatia . She graduated in 2011 from the University of Zagreb's Faculty of Textile and Technology, with a master's degree in Engineering Textiles and Fashion Design . Whilst studying she won the Best Young Designer award at Zagreb Fashion Week with her capsule womenswear collection. Furthermore, her graduation menswea r collection won her the award for Best Young Designer at the Fashion Incubator Portan ova competition in Croatia . Since graduating, Jelena has been designing both menswear and w omenswearunder her own label, JA by Jelena Aleksic, with the desire to create innovat ive and futuristic yet wearable clothes. JA in Croatian means 'me' or 'I'. The brand ae sthetic is focussed upon constructed and deconstructed design, working and playing with the asymmetry of the fragments that make up the clothes. Undelining the designs a re simple shapes with minimal cuts, materials and colours.